November 23, 2014

BEAR BRAND Powdered Milk Drink reinforces TIBAY through “Ang Alamat ng Matibay” Children’s Book

BEAR BRAND Powdered Milk Drink, continuing efforts to help nourish generations of Filipino families to good health, has added a new dimension to its TIBAY campaign with the launch of its 1st children’s book entitled Ang Alamat ng Matibay, which highlights the importance of tibay ng kalooban.

Nestle Bear Brand Launch the ALAMAT NG MATIBAY BOOK held at the Museum Pambata, November 19, 2014 with Executives from Nestlé Philippines, partner organizations and celebrity brand ambassador Marvin Agustin.

As the reinforces TIBAY through “Ang Alamat ng Matibay” Children’s Book, a part of BEAR BRAND Powdered Milk Drink’s long-running Tibay campaign, which espouses Tibay ng Katawan, Kalooban, at Isipan.

A simple and beautifully illustrated story that teaches children how tibay ng loob can help them overcome obstacles in order to achieve their goals, Ang Alamat ng Matibay revolves around the kind and loving Mina, a child beset with fears. When her teddy bear, which she regards as her best friend, was stolen, the ever respectful Mina goes on a search mission in an enchanted world where she was forced to conquer all her fears and thus develop tibay ng loob. As she embarks on her adventure, she not only finds her lost best friend, she also develops a friendship with the toy thief Anino.

“Today’s parents regard tibay ng loob as an important factor to help their kids succeed in life. But honing tibay ng loob among children must start when they are still young in order to prepare them for the challenges that life brings,” explained Willy de Ocampo, Nestlé Philippines Team Lead for BEAR BRAND.

BEAR BRAND, in partnership with The Storytelling Project, Klasrum ng Pag-asa, Art Attack, and National Bookstore will donate 10,000 copies of the book to select public schools and partner organizations. The book will also be available in selected branches of National Bookstore starting December 15, 2014. 

“We would like to promote tibay ng loob to as many Filipino school children as possible and our partner-organizations will help us reach out to them,” Jojo dela Cruz, Nestlé Philippines Business Executive Manager for Dairy, Health and Nutrition Solution, explained.

 “By providing schools and communities with copies of the book, we hope to foster among school children the importance of strength of character and strength of will, values that they can bring with them as they journey through life. We hope that through Ang Alamat ng Matibay, we can help mold the future leaders of our country.”


BEAR BRAND continues to strengthen generations of Filipino families with an affordable range of beverage solutions that highlight the resistance building nutrients of Iron, Zinc and Vitamin C.

Nestle Bear Brand Launch the ALAMAT NG MATIBAY BOOK in partnership with DepEd, The Storytelling Project, Klasrum ng Pag-asa, and National Bookstore.

A Samsung washing machine to cater to every laundry need

Samsung Digital Appliances shared to us moms the new technology that can make us happier at home during our enjoyable housing activities. With the new Samsung all-in-one washing machine, do laundry with less time, effort and worry.

In today’s fast-paced world, doing the laundry has become a mechanical task, especially for Filipino moms who are most often tasked with this responsibility. Most have developed a routine for clothes washing, such as separating white from colored clothes, hand washing delicate garments, pre-soaking stained items, and ensuring that clothes for dry cleaning go to professional cleaners which may be necessary but quite inconvenient to do.

Despite their familiarity with the basic functions of a washing machine, many users of washing machines don’t realize that several factors can affect its ability to clean clothes as well as its performance.

One important factor is time. The longer the boosting time of the machine, the more energy it wastes. Another is temperature. The higher the temperature, the more energy is wasted. It also increases the risk factor of clothes getting damaged. Third is the mechanical action, which, if there is too much of it, can cause fabric damage. Last is detergent action. Too much detergent leaves residue, which could damage fabrics, as well as post a threat to the environment.

In short, one’s choice of a washing machine could mean many things for the family. While basic washing machines can perform expected cleaning functions, new technological innovations now allow for more effective, efficient, flexible and convenient laundry cleaning options.

For instance, choosing the right washing machine could mean lower electricity and water bills, as well as less worn clothes.

For Filipino mothers, choosing a washing machine that meets her household’s unique needs could mean less time spent doing the laundry, which translates into more bonding time with the family on weekends.

Recognizing that modern homes have varied cleaning needs and would benefit from smart washing solutions, Samsung has introduced an array of washing machines that can cater to every household’s laundry requirement, as well as lessen the hassle of multitasking moms.

Samsung Fully Automatic Front Load Washer

For those moms who are tired of dealing with stained garments, the Samsung Fully Automatic WW5000 Front Load Washer answers their need. It offers powerful cleaning capabilities while still remaining gentle on clothes. The Samsung Fully Automatic WW5000 Front Load Washer features two innovative technologies that provide the best-in-class laundry experience – EcoBubble Technology and Stain Away Program.

Samsung EcoBubble Technology allows for the even distribution of detergent and deeply penetrates the fabric faster than highly concentrated liquid detergent. This allows clothes to be washed in cold water, significantly reducing energy consumption. By completely dissolving the detergent, it allows for easier rinsing and minimizes detergent residue and stains. EcoBubble promises no loss of wash performance and allows laundry to be done faster and more efficiently, giving mom extra time to do other chores or spend time for herself.

Stain Away, on the other hand, is a pre-programmed cycle with settings that help remove common household stains that moms usually have a difficult time cleaning, such as cocoa, blood, tea, wine, coffee, make-up and grass. Working together with EcoBubble Technology, stains can be cleaned effectively in one simple cycle with the special bubble soaking stage. Frothy bubbles penetrate deep into the fabric fibers to loosen dirt and stains.

Samsung Fully Automatic Top Load Washer

To cater to each moms laundry need, there are several Samsung Fully Automatic Top Load Washing Machine models with different features to choose from:

First is the Samsung Fully Automatic Top Load WA16F759, which features Wobble technology. Wobble technology protects delicate fabrics from friction damage without compromising washing performance.

The Wobble pulastor’s unique structure generates a dynamic, multi-directional washing flow to prevent tangles, twists and knots while thoroughly cleaning clothes. The WA16F759’s Digital Inverter technology ensures durability and saves on energy as well. It’s large capacity 16kg. also allows moms to save laundry time.

For moms who pre-wash heavily soiled clothes, the Samsung Fully Automatic Top Load WA4000HH is a smart choice.

This all-in-one washing machine features practical innovations such as the ActivDualWash, on top of Wobble Technology, that allows laundry to be done with less time, efforts and worry.

The ActivDualWash feature equips the machine with a wash sink with a built-in side water jet. The wash sink provides a convenient and dedicated space to hand-wash delicate items and pre-wash heavily soiled clothes before regular wash. The built-in side water can be started and stopped with a simple press of a button for maximum convenience.

Since the household budget is a universal concern among Filipinos, most of Samsung’s Fully Automatic Washing Machines is equipped with Digital Inverter Technology. The Digital Inverter Motor has minimal moving parts, making it breakdown resistant. Magnet utilization makes it more efficient, increasing energy saving and guaranteeing durability. An 11-year warranty also ensures long-lasting washing machines with fewer chances of malfunctions.

For moms looking for an alternative to regular hand washing, Samsung’s Twin Tub offers a more convenient solution. It allows users to hand wash and pre wash clothes in one machine, as it features a dedicated wash tray on the machine itself. Its body is made of non-corrosive, rust proof plastic, keeping it in tip-top condition despite being exposed to the elements outside of the home, where most machines in the Philippines are kept. An Air-Turbo Spin-Drying system also helps reduce drying time by rotating the drum at high-speed, drawing in more air so clothes dry faster, even in humid climates.

These features on these smart washing machines will definitely benefit all the mothers who want to have the cleanest clothes for their families, minus the hassles and added expenses.

So for all laundry needs, Samsung has got it all covered. Samsung Digital Appliances, Your partner in building a happier home.

Smart Opens Registration for iPad Air 2 and iPad Mini 3 Today

Interested in Apple’s new iPads? 

Smart has officially announced that interested buyers for the iPad Air 2 and iPad mini 3 at their website beginning today. Both tablets were announced a few weeks ago by Apple. Among the two tablets, the iPad Air 2 represents the true upgrade, as it currently holds the crown of the world’s thinnest tablet, which it took from Sony’s Xperia Z2.

For those interested subscribers and in owning the new tablets, you may now register your interest and at the following Smart Bro’s registration pages:

Online pre-order and availability/launch will be announced soon. Follow and monitor Smart’s social media pages and official accounts on Facebook, Twitter and Instagram for updates and information.

Check out the specs and product details of the iPad Air 2 and iPad Mini 3:

iPad Air 2

At just 6.1mm, the thinnest iPad ever is also the most capable. It is loaded with advance technologies, including the Touch ID fingerprint sensor.

It had re-engineered 9.7-inch Retina display, the revolutionary Touch ID fingerprint sensor, a powerful A8X chip with 64-bit architecture, a new iSight camera, an improved FaceTime HD camera, faster wireless, iOS 8, iCloud, and up to 10 hours of battery life. It also comes with a great apps for productivity and creativity.

iPad Mini 3

The most advanced iPad mini is loaded with innovations like the Touch ID fingerprint sensor and a 7.9-inch Retina display, a powerful A7 chip with 64-bit architecture, an iSight camera, a FaceTime HD camera, fast wireless, iOS 8, iCloud, and up to 10 hours of battery life. It also comes with great apps for productivity and creativity. And it now comes in a gorgeous gold finish.

You can also check out product updates on these gadgets by tracking the hash tags #SmartiPadAir2 and #SmartiPadMini3 or visit Smart’s iPad main page at

November 22, 2014

Living with a smile at Amaia Steps Capitol Central

Amaia Steps Capitol Central comes with a Courtyard at the center of development, which is an area where residents can relax.
Ayala Land’s flagship development in Bacolod, Capitol Central is the first masterplanned, mixed-use community in the area. Envisioned to be the growth center of Metro Bacolod and Negros Occidental, Capitol Central stretches across 9 hectares of prime development where history is fused with modern living.

Once named as “Best Place to Live in the Philippines”, Bacolod City is one of busiest and most urbanized cities in Visayas, giving families and individuals a lot of opportunities to succeed in life. 

Amaia Steps Capitol Central comes with swimming pools for adults and kids, children’s play area, landscaped gardens, jogging path, and retail shops.

Continuing its promise to give an affordable condo living, Amaia, Ayala Land’s economic housing arm, will launch a new property in Negros Occidental on Nov. 15.

Set to rise right in the City of Bacolodacross Capitol Central, also known as the “City of Smiles,” is Amaia Steps Capitol Central, a mid-rise project with nine floors and 288 residential units for its North Building. The project is located along San Juan St., Brgy. 8, Bacolod City.

The new property is, including an upcoming Ayala Land commercial development at Capitol Site. It is also accessible to most transport stations such as jeepneys, tricycles, and even ferry stations. Bacolod-Silay International Airport is just 13 kilometers away from the project.

Apart from the nine-storey Amaia Steps condo, AyalaLand Inc. is also investing about P5 million in a mall and hotel set to rise in the province after the company won the leasing rights to a provincial government property behind the Negros Occidental Capitol.

With the future projects of Ayala near its Amaia propertyCapitol Central’s developments, homeowners will be just few minutes away from a major mall and hotel, allowing them to have better working opportunities.

Providing homeowners with a comfortable living in a highly urbanized area, Amaia Steps Capitol Central is an L-shape configuration with a comes with a landscaped Courtyard at the center of development, which is an area where residents can relax. It comes with swimming pools for adults and kids, children’s play area, landscaped gardens, jogging path, and retail shops. at the exterior ground floor.

Future residents can choose from three unit types namely Studio, De Luxe, and Premier and enjoy the . Some of the units will even give you a view of Talisay and Bacolod City, and, of course, the beautiful scenery of Guimaras Straight.

Like any Amaia property, this project will give you a peace of mind since it is designed with guarded entrance and exits, a perimeter fence and CCTV cameras. There are also two elevators per building and natural-ventilated hallways for homeowners comfort and convenience.

A pocket-friendly buying experience is also ensured since Amaia offers different paying scheme to help you get your dream home easily. Available paying options are cash payment, deferred, PAG-IBIG, Bank and In-house financing.

As with every Amaia project, Amaia Steps Capitol Central is further ensured by the Makati Development Corporation BuildPlus (MDC) and Ayala Property Management Corporation (APMC), both trusted for maintaining a secure and liveable community. 

For inquiries, visit or like www.facebook/AmaiaLand or call (034) 441-7546.

November 21, 2014

Strike up the fun at SM Bowling’s FREE Bowling Trial

 In celebration of the biggest bowling tournament in the country – the SM Bowling Millionaire’s Cup, the SM Bowling and Leisure Center lets you bowl for FREE at SM Mall of Asia Music Hall and SM City Fairview Event Center.

For the first time in the Philippines, the SM Bowling and Leisure Center provided mobile bowling lanes to encourage all mall goers to try the sport and strike out their inner bowling prowess. Adding to this event’s excitement, all registrants get a coupon entitling them to a free game on their visit to any SM Bowling & Leisure Center nationwide.

And to add up to the fun, players who can score a spare, or better yet a strike, gets an amazing prize!

Catch the mobile bowling lane and get to bowl for free at SM Mall of Asia on November 19 – 21 and SM Fairview on November 28 - 30, 2014.

To find out further details on the biggest bowling competition, the SM Bowling Millionaires Cup, you may visit or contact the SM Bowling and Leisure Center at 862-7609 / 0917-8602850. 


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